DIA Everyday

Campaign
Project Overview
The Detroit Institute of Arts is more than just an art museum. This campaign aimed to show people that the DIA could be one of the top things to do on a Friday night, a place to kill time and an adventure to take the family on. We released one new piece of creative every day for 365 days. Each piece captured a real moment in time with real people and emotions.
My Contributions
Associate Creative Director / Designer / Photographer
I Worked with my Group Creative Director Jennifer Kerasiotis to concept the campaign idea and then I shot photography, designed posters, social posts, print ads and everything else inbetween.

GMC Certified Service Deep Dive

Campaign
Project Overview
There’s a technological ecosystem that supports your GMC. With the help of a continuous push-in technique, we dove straight into the data-driven technology, training, and support that Certified Service gives you every day.
My Contributions
Associate Creative Director / Art Director
My writing partner Patrick Robbins and I concepted, wrote and art directed from start to finish.

ACDelco - Be Certain

Campaign
Project Overview
Everyone knows about ACDelco and loves the brand. So we didn't need to try and sell people on who we are. We needed to tell the story of our parts in a more interesting and scientific way. We hired a host, put him in a helicopter, threw him out of a plane and put him in all kinds of really cool and interesting places to talk about parts in a unique way.
My Contributions
Associate Creative Director / Designer
I helped lead multiple teams to concept, create and direct productions for this shoot. I helped design and art direct elements for video, social, print and digital assets.